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There’s A $10 Billion Opportunity As Marketing Hits The Big Time


Note: This post was originally published on TechCrunch on April 3, 2015. Marketing is no longer the forgotten stepchild of enterprise software. Traditionally underserved and under-penetrated, marketing is finally receiving its fair share of attention by technologists, founders and investors alike. Gartner famously predicted CMOs would spend more on IT than CIOs by 2017. IDC estimates $32.4 billion in marketing technology […]

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Data science and mobility: The trends that will transform the next decade of CRM


Announcing our newest investment in Clari I spent my first eight years in the enterprise software business during the birth of the CRM industry beginning in 1994. Prior to companies like Siebel, Aurum, and Vantive who were all started in this era, “sales force automation” consisted of a CD-ROM used by an individual salesperson to track their contacts and opportunities. […]

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Customer Success Doesn’t Matter


“Customer success doesn’t matter is everything” Back in my role running sales and marketing at Trilogy, I learned one of my first lessons about business: “customer success doesn’t matter.”   While the statement sounds ridiculous, in the world of enterprise software circa 1995, it was actually true.  We could sell a customer tens of millions worth of software and get paid […]

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Big Data meets Marketing Again: This Time in the World of “Offline” CPG


Today InfoScout announced the launch of their company and their analytics dashboard for Consumer Packaged Goods (CPG) marketers. Bain Capital Ventures, along with Founder Collective and Dunnhumby Ventures, led a $5M Series A funding round in the company. We are thrilled to be partnering with the InfoScout founders, Jared and Jon, along with the entire InfoScout team. We’ve discussed in […]

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