Data science and mobility: The trends that will transform the next decade of CRM

Announcing our newest investment in Clari I spent my first eight years in the enterprise software business during the birth of the CRM industry beginning in 1994. Prior to companies like Siebel, Aurum, and Vantive who were all started in this era, “sales force automation” consisted of a CD-ROM used by an individual salesperson to track their contacts and opportunities. […]

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