There’s A $10 Billion Opportunity As Marketing Hits The Big Time

Note: This post was originally published on TechCrunch on April 3, 2015. Marketing is no longer the forgotten stepchild of enterprise software. Traditionally underserved and under-penetrated, marketing is finally receiving its fair share of attention by technologists, founders and investors alike. Gartner famously predicted CMOs would spend more on IT than CIOs by 2017. IDC estimates $32.4 billion in marketing technology […]

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Customer Success Doesn’t Matter

“Customer success doesn’t matter is everything” Back in my role running sales and marketing at Trilogy, I learned one of my first lessons about business: “customer success doesn’t matter.”   While the statement sounds ridiculous, in the world of enterprise software circa 1995, it was actually true.  We could sell a customer tens of millions worth of software and get paid […]

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