There’s A $10 Billion Opportunity As Marketing Hits The Big Time

Note: This post was originally published on TechCrunch on April 3, 2015. Marketing is no longer the forgotten stepchild of enterprise software. Traditionally underserved and under-penetrated, marketing is finally receiving its fair share of attention by technologists, founders and investors alike. Gartner famously predicted CMOs would spend more on IT than CIOs by 2017. IDC estimates $32.4 billion in marketing technology […]

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Data science and mobility: The trends that will transform the next decade of CRM

Announcing our newest investment in Clari I spent my first eight years in the enterprise software business during the birth of the CRM industry beginning in 1994. Prior to companies like Siebel, Aurum, and Vantive who were all started in this era, “sales force automation” consisted of a CD-ROM used by an individual salesperson to track their contacts and opportunities. […]

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Commerce technology is a massive opportunity (and retail is not dead)

Commerce technology is a massive opportunity (and retail is not dead) (via Pando Daily) By Ajay Agarwal, February 22, 2013 There has been recent discussion about whether retail is dead. We couldn’t disagree more. We predict that over the next five years consumers will experience completely new retail models that effectively use physical locations combined with world class Internet…

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