Today TellApart announced its acquisition by Twitter. We at Bain Capital Ventures couldn’t be more excited for founder and CEO Josh McFarland, his co-founder Mark Ayzenshtat, and the entire team at TellApart. Every startup journey is unique and in each one, the founder puts his own stamp on the company; this is especially true for TellApart. Josh started TellApart to […]
Note: This post was originally published on TechCrunch on April 3, 2015. Marketing is no longer the forgotten stepchild of enterprise software. Traditionally underserved and under-penetrated, marketing is finally receiving its fair share of attention by technologists, founders and investors alike. Gartner famously predicted CMOs would spend more on IT than CIOs by 2017. IDC estimates $32.4 billion in marketing technology […]
Note: This post was originally published on TechCrunch on December 24, 2014. It may surprise many of you to learn that Dell Computer was the highest appreciating tech stock of the 90s. This success was grounded not in marketing or product, but primarily behind the scenes in a revolutionary approach to supply chain. Dell’s success was powered by a “build […]
