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Ajay Agarwal: Startups, SaaS, and Steelers

Ajay is based in BCV's Palo Alto office and focuses on early stage software investing

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Month: March 2012

MarTech

Marketing : The Next Multi-Billion Dollar Category of Enterprise Technology

March 18, 2012 12 Comments

“By 2017, a CMO will spend more on IT than the CIO” —Gartner Group For the first time in history, businesses can leverage big data for the benefit of driving marketing insights. We are at the very beginning of this wave, but this fundamental shift will create several multi-billion dollar winners. And a set of technology companies will emerge as […]

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